Art Director . Visual Content
Shaping ideas into visual stories across photography, film and design.
I am Abdurahman, a Dubai based visual specialist with a long track record of shaping premium imagery for brands across the region. My career began in graphic design, where I built a strong foundation in composition, colour harmony, typography, and print standards. That design mindset continues to guide my photography, helping me craft visuals that feel intentional, balanced, and true to brand identity.
Over the years, I have collaborated with agencies, production houses, and established brands across the UAE and beyond, handling projects that range from food and beverage photography to product campaigns and polished brand content. I approach every subject with a refined eye for detail, controlled lighting, and clean styling, focusing on clarity, consistency, and storytelling that supports commercial goals.
From concept development and moodboards to shooting and post production, I manage the full visual process with a modern, premium aesthetic. The result is content that performs across digital, ecommerce, and marketing platforms while maintaining a consistent visual language that brands can rely on.
Capabilities
CREATIVE DIRECTION & CAMPAIGNS
I develop visual ideas from concept to execution, bringing together moodboards, storyboards, styling, photography, film and design. My experience includes campaign direction, seasonal launches, ecommerce, hospitality and brand content, with a strong focus on visual consistency and creative quality.
FILM & MOTION
I create visual content from concept through filming and final edit, including brand films, product videos, social reels and travel stories. My work covers planning, storyboarding, lighting, filming, editing, colour grading and motion graphics, with storytelling and visual consistency at the centre.
PHOTOGRAPHY
Photography is at the core of my visual practice, with extensive experience across food, product, hospitality, lifestyle and commercial content. I work hands on with lighting, composition, styling, retouching and colour to create refined imagery for campaigns, menus, ecommerce, social media and brand platforms.
DESIGN & VISUAL INNOVATION
My creative foundation is in graphic design, giving me strong experience across branding, typography, layout, packaging, print and digital design. Combined with photography, film, WordPress and emerging AI tools, this allows me to approach projects as a multidisciplinary creative and develop ideas across different visual mediums.
Let's talk
I am open to opportunities where I can bring together my experience in art direction, visual content, photography, video and graphic design. With a multidisciplinary creative background, I am ready to take on any role that aligns with my skills and experience, where I can contribute from concept and creative development through production and final delivery. I am particularly interested in opportunities within premium brands, hospitality, F&B, retail, lifestyle and creative agencies.